AMMA & ATTA, London

Light or Indian?
Now you can have both.

AMMA & ATTA is a premium daytime Indian kitchen guided by Ayurvedic principles, reimagined for the modern working day. We serve food that is flavour-rich, lighter in feel, and made for every day. Our first kitchen is opening in the City of London in September 2026.

Made by mother. Made of flour.

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A pair of fresh parathas served with cooling raita on a linen cloth

City of London

First kitchen opening September 2026.

£1.2M

Pre-seed raise to launch site one. SEIS / EIS-eligible.

£40bn+

UK fast-food market size. Source: Mintel, 2025–2026.

£23bn

UK lunch out-of-home occasion, the largest daypart. Source: Kantar.

The Gap

Light Indian, premium daytime, guided by Ayurvedic principles.

The Opportunity

A new category of Indian food.

A health-conscious consumer. A changing city. A gap hiding in plain sight.

The way the consumer eats by day has shifted. People want food that is lighter, flavour-led and repeatable across the working week, without slipping into the same grain bowl twice.

In a £40bn fast-food market and a £23bn lunch category, Indian food remains underrepresented as an everyday, premium daytime choice. Light Indian cooking, such as flatbreads, dals, pickled vegetables and slow-spiced grains, answers that brief naturally. AMMA & ATTA brings it forward in a format designed for speed, quality and frequency.

No one has built this category. Not at scale. Not with this level of care. That is the gap. AMMA & ATTA is built to own it.

A market gap

No light, premium Indian-inspired daytime kitchen operating at scale in London.

A behaviour shift

Half of urban professionals actively prioritise healthier eating. Source: Mintel.

A natural fit

Ayurvedic principles, translated into light, modern daytime eating.

The Concept

Three formats. One philosophy.

Each dish is built around the same intention: food that is light enough for the working day, generous enough to remember, and simple enough to come back to without thinking twice.

Simple fare. Rich in taste. Made for every day.

A grain bowl with dal, rice, slow-cooked vegetables and fresh herbs

Bowls

Layered grains, lentils, vegetables, chutneys and crunch. Bright, balanced and built for the working day.

Wraps

Warm spelt flatbreads rolled with protein, greens and pickle. The everyday hand-held.

Parathas

Freshly layered parathas reimagined with seasonal sides, yoghurt and achar. A new take on tradition.

The Story

Hands tearing fresh paratha at a sunlit table

Ancient roots.
Modern table.

The seed of AMMA & ATTA was planted many years ago, watching dough being kneaded, rolled and flipped: a small ritual repeated every morning. The food on those tables was never performative, never excessive. Just considered, generous and complete when shared.

The name holds the story. Amma means mother. Atta is the flour worked between her hands. Two words that carry a way of cooking shaped by patience, balance and care.

Ayurveda is the wisdom that underpins the choice of functional ingredients, and brings that rhythm into the modern working day. Lighter. Faster. The same care.

Considered

Every plate composed, never assembled.

Generous

Flavour-rich without heaviness.

Complete

When shared at the table.

The Kitchen

Inside the kitchen.

This is where the rhythm begins.

To make it. You need.

Air, water, fire and earth. Tenderness and strength.

It must rest to rise and is complete when shared. To prepare it is an act of nurture, as well as nature.

Every dish starts with the same intention: to nourish the body, nurture the spirit, and carry the feeling of home into the working day.

A short film on the kitchen behind the brand. Two minutes inside the cooking, the people, and the rhythm AMMA & ATTA is built around.

Film. Runtime 02:14.

Why AMMA & ATTA

Four conditions, aligned.

The product

Light, functional, Indian: designed for repeat weekday use.

The time

Daytime eating has moved on. Indian food has not.

The place

A dense City of London catchment, already buying premium lunch daily.

The model

A premium daytime kitchen, designed for high-frequency trade and scale.

Validation

“Light, balanced, the kind of food I would eat three times a week.”

Supper club programme

Multi-format tastings used to refine menu, pricing and operational rhythm. Over sixty guests attended our October 2025 supper club, validating the food and the market gap.

Product feedback

Repeat language: light, flavourful, satisfying without heaviness. Strong scores on lifestyle fit for weekday lunch and dinner, with weekend appeal close behind.

Location

Calm restaurant interior with natural wood, terracotta plaster and soft daylight

City of London. Weekday rhythm.

A calm, grounding sanctuary within a high-energy environment. Designed for balance, nourishment and repeat daily use, in the heart of one of the world's most intense working environments.

Our first kitchen will sit in the heart of the City of London, between Bank and Moorgate, one of the densest weekday catchments in Europe, and the financial district where our founder's career began twenty-five years ago.

Daily footfall: 500k+
Trading window: 07–17
Audience: Health-conscious urban professionals
Status: Site secured. Opening September 2026.

The Team

Commercial rigour. Culinary precision. Ayurvedic depth.

AMMA & ATTA is led by a founder who brings together commercial discipline and a trained understanding of Ayurveda, supported by senior operators with experience across itsu, Roti King, YO! Sushi, Pizza Pilgrims and Farmer J. The combination that makes AMMA & ATTA possible, and rare.

Simone Hundle-Scheuer

Founder & CEO

Simone brings twenty-five years of finance experience, including senior roles at JPMorgan and Citi, alongside formal training in Holistic Healing and Ayurvedic Lifestyle and Nutrition. She brings a rare blend of commercial rigour with holistic insight, helping AMMA & ATTA grow as a scalable business while staying true to its soul-nourishing mission.

Strategic Partners

Ganan Kanagathurai

Strategic Advisor

Founder and owner of Roti King, the cult Malaysian street food concept, and former Chief Executive of itsu, the Asian-inspired multi-site fast-casual and grocery business across the UK and Europe. Advises the founders on hospitality, operations, strategy and scale.

Amir Mousavi

Culinary Director

Founder of Good Food Studio, a hospitality consultancy specialising in mobilising restaurant projects with precision, creativity and commercial focus. Previous concepts include Island Poké, Mighty Slice, Dabba Drop, Basilico and Galeta.

Kieran Sherlock

Property Director

Property Director at YO! Sushi for twelve years, growing from seven to around one hundred sites across the UK and internationally, and at Pizza Pilgrims for ten years, from two to thirty sites. Now Partner and Property Director at Imbiba, with site acquisitions for Farmer J, Vagabond Wine, House of Gods, Abacus Ark and 1Rebel.

Harinder Hundle

Non-Executive Advisor

British-born of Punjabi heritage, Harinder brings deep roots in the London business community and a lifelong connection to the food and culture at the heart of AMMA & ATTA. His childhood memory of his mother's parathas is, quite literally, where this brand began.

Investment Summary

£1.2M raise.
Pre-seed. SEIS / EIS-eligible.

We are speaking with a small, considered group of investors ahead of a planned Republic Europe / Seedrs crowdfunding launch.

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Use of funds

Site build and fit-out

Kitchen, ventilation and extraction

Property costs and professional fees

Brand, launch and marketing

Team, training and working capital

Why we chose a five-day model

The City trades Monday to Friday. So do we. A weekday-only operation lowers our breakeven, protects margin during ramp-up, and lets the first kitchen prove the model with discipline before we scale.

Frequently Asked

Questions, answered plainly.

What stage is the raise at?

The round is currently being introduced to a considered group of aligned investors ahead of a planned wider crowdfunding launch.

Where will the first kitchen open?

In the heart of the City of London, between Bank and Moorgate. Final site terms are in the closing stages.

What is the use of funds?

Site build and fit-out, kitchen and ventilation, property costs, professional fees, brand and launch activity, team, training and working capital.

Why a five-day model?

The City trades Monday to Friday. So do we. A weekday-only operation lowers our breakeven, protects margin during ramp-up, and lets the first kitchen prove the model with discipline before we scale.

What is the long-term plan?

Site one is intended to prove the operational playbook, customer demand and unit economics before scaling the model across the UK and selected international markets. Our ambition is to build AMMA & ATTA into one of the UK's leading Indian daytime kitchens, guided by Ayurvedic principles and built for the modern day.

What makes the concept different?

AMMA & ATTA sits between two categories that rarely meet: light, functional ingredients and Indian premium fast-casual. The menu is rooted in North Indian home cooking and guided by Ayurvedic principles, but designed for speed, repeat usage, and tailored towards health-conscious urbanites.

Why now?

London's high-frequency lunch market is dominated by Western health-led daytime concepts. Indian food remains underrepresented in fast-casual lunch, still often associated with heavier, curry-led formats. AMMA & ATTA bridges this gap with a scalable, Ayurveda-inspired Indian concept designed for lighter, everyday eating.

How do I receive the investor deck?

Investor Table

Pull up a chair.
Join our circle.

By invitation. Our table always has space for one more.

AMMA & ATTA began with the feeling of a table that makes room for one more: food passed around, stories unfolding, and everyone held in the round. Rooted in the egalitarian spirit of the Gurdwara canteen, we are building a modern Indian kitchen shaped by care, balance and belonging.

As we prepare to open our first City of London kitchen, we are extending that same invitation to a small group of aligned investors through our pre-seed funding round. Join our founding circle and help us bring AMMA & ATTA to life.

Light or Indian?Now you can have both.